Loyalty Program for Malaysian Shops: Points, Vouchers & Member Prices
Give regular customers a reason to come back. Synergy POS has a customer loyalty program built in: member prices, points on every purchase, points redemption and vouchers, recorded for every outlet. Watch the demo.
What Is a Customer Loyalty Program?
A loyalty program rewards customers who keep buying from you. Members get their own prices, collect points when they shop and use the points or vouchers to pay later, so they have a reason to choose your shop again.
In Synergy POS, every member has a record with a member ID, price group, expiry date and points balance. Members can be keyed in one by one, imported or generated in bulk. The same program works for grocery and minimarket POS and for salons and service businesses.
See the Loyalty Program in Action
Watch a member sale at the counter: member prices, the points each line earns, a voucher, points redeemed and the rest paid by card, then the receipt with the member’s new points balance. Sample members and items only.
Signs you need a loyalty program
- Regular customers pay the same price as everyone else.
- You give discounts but don’t know who your regular customers are.
- Paper stamp cards get lost or forgotten.
- You have no way to tell your customers about a promotion.
- Each outlet keeps its own customer list.
What the Synergy loyalty program covers
Member records
Member ID, name, phone, e-mail, date joined and expiry date. Key members in, import them or generate them in bulk.
Member prices
When the member is on the bill, the POS uses the member’s price group (price 1 to 6) and the group discount automatically.
Earn points
1 point for each RM1 paid, or a different earn rate for each item, so some items earn more, less or none.
Redeem points
Members use points to pay part of the bill at a rate you set, for example 100 points = RM1. Selected items can also be redeemed with points.
Vouchers
Cash or discount vouchers with a number, amount and valid dates, created one by one or in batches. Scan or type the number at payment.
Introducer rewards
The member who introduced a new member can get a share of the new member’s points (a setting).
Points belong to the member and are synchronised between head office and your branches, and the receipt prints the member’s points balance. Reports include point balance, points statement, last visit and redemptions. You can also send an SMS or e-mail to a filtered list of members (SMS needs an SMS gateway).
Who uses the Synergy loyalty program
| Business | How they use it |
|---|---|
| Retail shops and boutiques | Member prices for regular customers and points on every purchase |
| Minimarkets and groceries | Points per RM1 spent, with higher earn rates on selected items |
| Pharmacies | Member records and points redemption at the counter |
| Salons and service businesses | Member prices and points on services and retail products in the same bill |
| Multi-outlet shops | Points that follow the member between head office and branches |
Loyalty program vs paper stamp cards
| Paper stamp cards | Synergy loyalty program | |
|---|---|---|
| Customer record | No record of who your regulars are | Member list with last visit report |
| Rewards | Counted and stamped by hand | Points calculated on every sale |
| Lost cards | Rewards lost with the card | Points kept in the member record |
| Promotions | No way to contact customers | SMS or e-mail to selected members |
| Several outlets | Each outlet stamps its own cards | Points synchronised between outlets |
| Vouchers | Paper vouchers, hard to track | Numbered vouchers with valid dates |
Why Synergy for your loyalty program
- Built into Synergy POS. No separate loyalty system to connect; every point is recorded with the sale.
- Your rules. You set the earn rate, the redemption rate and the member price groups.
- Since 2011, 6,000+ clients. A Malaysian software company with local support.
- Training included. We help you set up members, points and vouchers.
Retail POS
Member prices, points and vouchers at the counter, with every payment type.
Grocery & Minimarket POS
Fast checkout with barcode scanning and weighed items, plus member points.
Works with
A loyalty program built into your POS
The loyalty program is part of Synergy POS, so members, points and vouchers work at the same counter as your sales and payments. Choosing a POS? Read our POS checklist.
Frequently asked questions
A way to reward customers who keep buying from you: member prices, points they collect when they shop and can use later, and vouchers.
Yes. Member prices, points, points redemption and vouchers are built into Synergy POS.
Either 1 point for each RM1 paid, or a different earn rate for each item that you set. Deposits and credit settlements do not earn points.
At payment, at a rate you set, for example 100 points = RM1, up to the bill balance and the member’s points. Selected items can also be redeemed with points.
Points belong to the member and are synchronised between head office and branches. The balance at a branch is as current as the last sync.
Yes. Cash or discount vouchers with a number, amount and valid dates, created one by one or in batches. A voucher is used once unless it is a reusable type.
Points do not expire by age. Each member has an expiry date, and points of expired members can be forfeited.